The X About Us

The X Rocks

My name is Chris and I'll be your personal Christian Rock program director.

My history with this music goes way back to 1980 when my cousin Mike introduced me to one of Phil Keaggy's albums. My first Christian Rock concert was Petra's More Power To Ya' tour and there the lightbulb went off in my head to want to start a full time Christian Rock Station. I got the privilege of programming one in Dallas for 16 years starting in 1999.

Unfortunately donor support fell and the station had to sell but the lightbulb is still burning bright in me and I hope you see it here on The X.

The great thing about being an internet station is it will be far less expensive to operate The X than it was to operate a terrestrial radio station.  I'm not sure, though, how much this is going to cost as music royalty fees are calculated by the number of listeners to the station.  The more popular the station becomes the more expensive it is to stream the music.

We've recently moved the station to Live365, who will host our stream slots and provide music royalty coverage. We will pay them based on the total listening hours to the station. As the station grows in listenership that cost will go up, so we've opted into the Live365 ad insertion program and they will place ads into the stream. 50% of the revenue generated by the ads will be credited to the station's account to reduce the monthly music royalty cost.

That will of course help, but the music royalty curve at this time outpaces what the advertising world is willing to pay for the ads you hear so it won't cover everything. I hope you'll consider becoming a monthly partner or make an occasional one time gift to bridge the financial gap and help me keep this music streaming to the world.

Please email me with any comments or questions.  I also program another station (Soundtrax.FM) so please make sure to put The X in the subject.

Thanks for listening!

Chris